1.		'Fresh Eyes' RM evaluations *The Most Popular Place to Start* With fresh, independent eyes, we take a look at your existing programs, development plans, and creative output and give you a Fresh Eyes Report CardSM. You get the incisive evaluation of two of the most experienced Loyalty and Relationship Marketing experts in the world.
2.		Relationship FoundationSM analysis This analysis defines the brand feeling we're trying to enhance in the minds of recipients. In part, we use an uncommon reverse perspective of how the program should act on the participant to change what they will DO, FEEL, and KNOW to accelerate sales.
3.		Relationship RoadmapSM a follow-on from Relationship Foundation projects.This process takes the Relationship Foundation and maps the communication scheme necessary to generate the new set of user behaviors. Many brands consider this their MASTER PLAN for executing Relationship Marketing.
4.		Brand Stories RoadmapSM This process maps the information necessary to help readers deepen their appreciation for the brand. About-the-Brand Stories must be deep and differentiating in order to validate a recipient's continued preference for your product.
5.		Program Pre-Planning and Strategic Briefs What we see missing from much of the Loyalty and Relationship Marketing today often stems from the lack of time a marketing manager has to provide a sufficiently detailed and strategic project brief to the Agency. Once the brand - with our help - is able to provide loyalty insights and a disciplined brief to the agency, they can't help but deliver great, brand accelerating work!
6.		CoreMapSM analysis Heavy buyers differ from the rest of the user base (in demographic and psychographic terms). Sometimes the degree of this difference can be surprising beyond current knowledge and belief. This analysis creates a focused report on the distinctions of these people who give you 70% of your business. Insights here will really lead to brand accelerating actions to give you the growth rate you desire.
7.		CoreMap Sharing Keeping the distinctions of key buyers top of mind within the Marketing team goes a long way in helping your team's productivity. We take the facts about your heavy buyers and produce a poster that visually shares these demographic and psychographic distinctions. This will help guide your team in the design and evaluation of programs and communications.
8.		CoreScoreSM analysis This analysis takes a focused look at your brand's performance at maintaining its core set of consumers. This analysis reveals underlying year-to-year shifts in your core brand equity that can be otherwise hidden. Our Clients say they gain a new perspective for evaluating and reporting brand momentum after they do this analysis just once. And it helps align Loyalty priorities.
9.		Strategic Promotion Concepting Many marketing programs include incentives that just give money away. They often provide discounts to those who need it the least. Our philosophy is to design and position promotions in ways that build exclusively to the core equities of your brand. Accelerates both the short- and long-term sales for your brand.
10.		Relationship Marketing Training/Workshops Pick any topic(s) you've read about on our website, and we'll conduct a training session to inspire your team or to help guide them through the process. A great way to start putting the power of our experience to work to accelerate your brand.